Rooted in Sustainability

We’re proud to be carbon neutral certified

Planting a new green shoot

Rooted in Sustainability

We’re proud to be carbon neutral certified

Being a climate conscious business has always been vitally important to us. Every day we’re in gardens and outside spaces seeing the direct effects of climate change on our environment. But it's also helped us identify changes we can make to make a difference at grass-roots level.

Since 2018 we’ve been investing in new technologies and looking for ways we can evolve Willow Alexander to minimise our footprint. We’ve set out our guiding principles in our GREENER PLANET PROMISE, backed up by an ongoing commitment to reduce and rebalance. Becoming carbon neutral is the first step on our path to net zero and we’ll share our journey with you as we discover, adapt and progress.

Rest assured that we’re taking our responsibilities seriously as you let us into your world because everyone has a part to play to protect our planet, and this is ours.


– Alexander Oakley, Founder & Managing Director

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Trees planted

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equivalent m2
sea ice saved

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tonnes carbon
stored in 2021

The UK’s First Carbon Neutral Garden Maintenance Programme

Why Carbon Neutral?

Why is being carbon neutral so important to us? No one can ignore the fact that we need to stop climate change and the only way to do that is to reduce our carbon emissions – this is the carbon released when we drive vehicles, use tools, make products and carry out everyday activities, including gardening.

This ‘footprint’ can be offset by planting trees that capture carbon, funding renewable solutions or other projects that make a positive, rather than a negative, contribution to areas of the world most affected most by the changes our planet is experiencing. But offsetting is not the long-term solution. Our focus has always been on reduction – reducing the emissions we are creating in the first place – and going through this process has helped us identify the remaining ‘hot spots’ in our garden maintenance and design programme. By working with One Carbon World and their UN-verified offsetting projects to rebalance our emissions we’ve made the services we provide to our customers carbon neutral since January 2021 and have a plan in place to reduce these in 2022, and beyond.

We’re proud to have achieved the Carbon Neutral International Standard, as certified by One Carbon World in February 2022, and to have joined the United Nation’s Climate Neutral Now Initiative.

While our focus has always been on reduction this process has helped identify the remaining ‘hot spots’ in our garden maintenance programme. By working with responsible offsetting projects to rebalance these emissions we’ve made the services we provide to our customers carbon neutral since January 2021.

Join us

Our aim has always been to build an honest and well-intentioned grass-roots movement that leads the way as a climate-first voice in horticulture and outdoor lifestyle. Join us, hand in glove, to become CARE TAKERS FOR YOUR PIECE OF EARTH™

Join us icon
Water Lilies in a pond

How are we different?

Being green in horticulture is harder than you think but we’re constantly trying to improve, step by step. There isn’t an answer for everything yet but where we can opt for a greener option we have, and where we haven’t it’s usually because it doesn’t exist…yet!

Certified CO2 Neutral icon

CO2 neutral

Organic treatments icon


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Electric fleet
of vehicles

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waste materials

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Tree planting with Ecologi icon

Tree planting
with ecologi

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Climate positive

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Battery operated

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We’re proud to work with companies that are putting planet before profit

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